Your one-stop digital print shop in downtown Vancouver.
 
   
     
 
 

Frequently
Asked Questions

What file formats can you take?
We can take any Mac or PC version of files created in the following programs:
Illustrator, Illustrator EPS
InDesign
Photoshop (Tiff, JPEG, EPS)
PowerPoint
Publisher
Quark
Word

What types of storage media do you accept?
We can take your files on a CD, DVD. USB memory sticks are great also. You can upload your files to our FTP site.

How well will my job match what I see on my monitor?
Most people are surprised at how well their job matches what they see. But because of wide differences in monitor calibration and the different technologies used, some printed colors may not exactly match the colors on a your specific monitor. We do our best to make your job look good.

What is the difference between the RGB and CMYK color space and why does it matter?
RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the colours used on the press in "4-color process printing", commonly referred to as "full color printing".

The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printer to exactly reproduce colors as we see them on our monitors.

Many programs have the capability to convert the layout and images from the RGB color space to the CMYK color space. We request that you convert your colors from RGB to CMYK if your tools allow you to. By doing it yourself, you have maximum control over the results.You may notice a shift in color when converting from RGB to CMYK. If you do not like the appearance in CMYK, we recommend that you make adjustments while working in CMYK.

Will you match a sample I print out on my own printer, or a previously printed sample?
At Graphic Zoo we do our best to provide prints that satisfy our customer's needs.

Although, there is no guarantee that your finished piece will approximate your printed sample. This is due in part to the widely varying results from different output devices including inkjet and laser printers, continuous tone proofing devices, high-resolution film-based proofs, and different than true offset lithography. Even from one commercial printing firm to another, there can be significant differences in results. In particular, inkjet and laser prints are known to look substantially different than offset lithography.

There are additional charges for color matching. If you request color correction or other changes after you see your proof, there will be a charge for color correction time and a new proof.
Bottom line: the final product we produce for you is unlikely to match the output from your inkjet.

How do I check for proper imposition or backup?
"Imposition" and "backup" refer to how the front of a printed piece is oriented to the back. In the case of a brochure, you normally turn it over right-to-left (like you turn the page of a book) in order to have the back side read correctly -- not upside down. Seems simple, until you get to a postcard where one side is layed out in landscape (horizontal) orientation, and the other side in portrait (vertical) orientation. We use our best judgement when imposing a job, so that it backs up in the most natural or normal manner. We strongly suggest our clients to sign off a prnted proof.

Do I need to impose my business cards 8-up or 10-up if they will be printed more than 1 to a sheet?
No, send us a single layout of your job unimposed, we will handle any imposition needed on our end.

How should I take pictures with my digital camera?
Digital cameras are wonderful tools that allow us to capture our images in many different ways. The camera is designed to actually take three pictures; one in red, one in green and the other in blue (similar to the way a projection TV works). It then combines the colors together and saves the image onto the picture card. It is very important to make sure that the camera is set to the highest quality setting possible. This means that if you can only save one image on the picture card instead of 12, 64 or 128 images, then this is good! You want to create the best quality picture that the camera can make. This will mean large file sizes and slow downloads from the camera itself, but it will get you the best possible results from your camera. Remember, images should be at 300dpi in their final size in the layout!

Remember, not all colors that you can see that are created by elements of light (RGB) can be created by the elements of toner (CMYK).

How can I tell what resolution the image from my digital camera is?
Some digital cameras will let you know what the image resolution is, while others will tell you what the pixel dimensions of your image are. If you know what the pixel dimensions of your images are either from the camera itself or through the image editing software, you can do a little math to determine the resolution, and the size you can print the image at for clear and crisp printing.

Simply write down the pixel dimensions of your image and divide those numbers by 300 if the image does not include text and 400 if the image does include text. For example: An image without any text has a pixel dimension of 600 x 900 pixels. Once each dimension is divided by 300 the result is 2 x 3 inches. This means that you can use this image at 2 x 3 inches or smaller in your layout for quality printing results.

If your image editing software does not tell you what the pixel dimensions are, but it does tell you what the resolution is, then you know the maximum size you can use that image in your layout. We recommend that images be at 300dpi in their final size in the layout and 400dpi if the images include text. Please keep in mind that resolution and physical dimensions are in direct proportion to each other. If you have an image that is 2x2 at 300dpi and increase its size in the layout to 4x4 the new resolution is now 150dpi. So remember, when you bring an image in to your layout you can shrink it down in size (because the resolution will increase) but you will be limited as to how far you can increase it in size.

What about resolution?
Resolution rules:
Images should be 300 dpi (dots per inch) at the final size in the layout.

Images which include text should be 400 dpi at the final size in the layout.

Resolution and image size are inversely proportional to each other. Enlarge an image, the resolution decreases; reduce an image, the resolution increases. Example: a 2 x 2" image at 300 dpi (acceptable) enlarged to 4 x 4" has a new resolution of 150 dpi (unacceptable).

Low resolution images print fuzzy, jagged and blurry.
The settings used during the original "capture" of an image (ie: scanning, digital camera, etc) determine its base resolution. Resolution can only be improved by decreasing the image size, or by recapturing the image at a higher quality setting.

Recommended minimum resolution for printing is 300 dpi; computer monitors generally have a display setting of 72 dpi. If we indicate that some of your images have low resolution, they may not look bad on your monitor but will likely print blurry or jagged.

Things to avoid:
Web images are predominately low resolution (72-96 dpi) GIF or JPEG files. This resolution is good for quick transmission over the internet, but is not acceptable for use in printing. Do not save images or graphics from a website to use in your print project!
"Upsampling" is when a low resolution image is saved to a higher resolution with no changes in dimensions. Upsampling adds more pixels/dots per inch (dpi), but creates blurry images, ugly blocks of color, and high contrast in images. The only way resolution can be improved is by DECREASING the image size, or by recapturing the image at a higher quality setting.

Where can I get more information on file preparation?
Our technicians are always available to assist you during business hours. You can reach us by email at print@graphiczoo.com and by phone at (604) 688-2820.

 

A Digital Printing
Glossary

Accordion fold: Bindery term, two or more parallel folds which open like an accordion.

Against the grain: At right angles to direction of paper grain.

Alteration: Change in copy of specifications after production has begun.

Artboard: Alternate term for mechanical art.

Back up: Printing the second side of a sheet already printed on one side.

Bind: To fasten sheets or signatures with wire, thread, glue. or by other means.

Bindery: The finishing department of a print shop or firm specializing in finishing printed products.

Bleed: Printing that goes to the edge of the sheet after trimming.

Bond paper: Strong durable paper grade used for letterheads and business forms.

Butt: Joining images without overlapping.

Camera-ready copy: Print ready mechanical art.

Coated paper: A clay coated printing paper with a smooth finish.

Collate: A finishing term for gathering paper in a precise order.

Color correction: Methods of improving color separations.

Color separations: The process of preparing artwork, photographs, transparencies, or computer generated art for printing by separating into the four primary printing colors.

Continuous-tone copy: Illustrations, photographs or computer files that contain gradient tones from black to white or light to dark.

Contrast: The tonal change in color from light to dark.

Copy: All furnished material or disc used in the production of a printed product.

Cover paper: A heavy printing paper used to cover books, make presentation folders, etc.

Crop: To cut off parts of a picture or image.

Crop marks: Printed lines showing where to trim a printed sheet.

Crossover: Printing across the gutter or from one page to the facing page of a publication.

Cyan: One of four standard process colors. The blue color.

Density: The degree of color or darkness of an image or photograph.

Die: Metal rule or imaged block used to cut or place an image on paper in the finishing process.

Die cutting: Curing images in or out of paper.

Dot: An element of halftones. Using a loupe you will see that printed pictures are made many dots.

Dummy: A rough layout of a printed piece showing position and finished size.

Duotone: A halftone picture made up of two printed colors.

Gang: Getting the most out of a printing press by using the maximum sheet size to print multiple images or jobs on the same sheet. A way to save money.

Generation: Stages of reproduction from original copy. A first generation reproduction yields the best quality.

Gloss: A shiny look reflecting light.

Grain: The direction in which the paper fiber lie.

Hairline: A very thin line or gap about the width of a hair or 1/100 inch.

Halftone: Converting a continuous tone to dots for printing.

Hard copy: The output of a computer printer, or typed text sent for typesetting.

Highlight: The lightest areas in a picture or halftone.

Image area: Portion of paper on which ink can appear.

Imposition: Positioning printed pages so they will fold in the proper order.

Impression: Putting an image on paper.

Imprint: Adding copy to a previously printed page.

Keylines: Lines on mechanical art that show position of photographs or illustrations.

Laminate: To cover with film, to bond or glue one surface to another.

Laser printer: A laser printer uses a laser beam to write on a photoconductive revolving drum that is coated with toner, which is a fine, black powder. After the image is transferred to paper it passes through a pair of heated rollers or a fuser that melts the toner fusing it with the paper fibres.

Lines per inch: The number of rows of dots per inch in a halftone.

Loupe: A magnifying glass used to review a printed image, plate and position film.

Magenta: Process red, one of the basic colors in process color.

Matte finish: Dull paper or ink finish.

Mechanical: Camera ready art all contained on one board.

Middle tones: The tones in a photograph that are approximately half as dark as the shadow area.

Negative: The image on film that makes the white areas of originals black and black areas white.

Opacity: The amount of show-through on a printed sheet. The more opacity or the thicker the paper the less show-through. (The thicker/heavier the paper the higher the cost.)

Orientation: The direction that the page is printed; horizontal = landscape, vertical = portrait.

Output: In digital printing technology, to translate information from the computer to an external device (e.g., a printer or monitor); to print. Also, the visual display of digital information, or that which is printed or displayed.

Page count: Total number of pages in a book including blanks.

Perfect bind: A type of binding that glues the edge of sheets to a cover like a telephone book, Microsoft software manual, or Country Living Magazine.

Pica: Unit of measure in typesetting. One pica = 1/6 inch.

PMS: The abbreviated name of the Pantone Color Matching System.

Point: For paper, a unit of thickness equaling 1/1000 inch. for typesetting, a unit of height equaling 1/72 inch.

PostScript: The computer language most recognized by printing devices.

Printer driver: Printer-specific software that allows a computer to communicate with the printer. If available, provided by the printer manufacturer. (see also "RIP")

Process blue: The blue or cyan color in process printing.

Process colors: Cyan (blue), magenta (process red), yellow (process yellow), black (process black).

Ragged left: Type that is justified to the right margin and the line lengths vary on the left.

Ragged right: Type that is justified to the left margin and the line lengths vary on the right.

Ream: Five hundred sheets of paper.

Register: To position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet.

Registration: A process used to align an image to a particular placement on a surface before printing or transferring to that surface.

Reverse: The opposite of what you see. Printing the background of an image. For example; type your name on a piece of paper. The reverse of this would be a black piece of paper with a white name.

Saddle stitch: Binding a booklet or magazine with staples in the seam where it folds.

Scanner: Device used to make color separations, halftones, duo tones and tri tones. Also a device used to scan art, pictures or drawings in desktop publishing.

Score: A crease put on paper to help it fold better.

Self-cover: Using the same paper as the text for the cover.

Shadow: The darkest areas of a photograph.

Show-through: Printing on one side of a sheet that can be seen on the other side of the sheet.

Side stitch: Binding by stapling along one side of a sheet.

Signature: A sheet of printed pages which when folded become a part of a book or publication.

Specifications: A precise description of a print order.

Spine: The binding edge of a book or publication.

Step-and-repeat: A procedure for placing the same image on plates in multiple places.

Stock: The material to be printed.

Text paper: Grades of uncoated paper with textured surfaces.

Transparency: A positive photographic slide on film allowing light to pass through.

Trim marks: Similar to crop or register marks. These marks show where to trim the printed sheet.

Trim size: The final size of one printed image after the last trim is made.

Up: Printing two or three up means printing multiple copies of the same image on the same sheet.

Upsampling: is when a low resolution image is saved to a higher resolution with no changes in dimensions. Upsampling adds more pixels/dots per inch (dpi), but creates blurry images, ugly blocks of color, and high contrast in images

Verso: The left hand page of an open book.

Vignette halftone: A halftone whose background gradually fades to white.

Watermark: A distinctive design created in paper at the time of manufacture that can be easily seen by holding the paper up to a light.

Wire-O binding: A method of wire binding books along the binding edge that will allow the book to lay flat using double loops. See Wire O.

With the grain: Folding or feeding paper into the press or folder parallel to the grain of the paper.

WYSIWYG: What You See Is What You Get. Refers to the ability to output data from computers exactly as it appears on the screen.

 
 
         
 

The Graphic Zoo • Suite 101-480 Smithe Street • Vancouver • British Columbia • Canada • V6B 5E4 • Tel: (604) 688.2820 • print@graphiczoo.com

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